Content Guidelines
Essential info on our in-house writing style, communications guidelines, and related preferences, plus guidelines for UX & UI writing and content for digital products.
General content
Writing for Teamshares
UX & UI Writing
These are some guidelines specific to writing in our digital products and interfaces. More coming soon!
Capitalization
Do
Shares granted
- Do always use sentence case
- Do use the all caps typography style
ts-subheadingwhen appropriate
Don’t
SHARES GRANTED
- Don’t use title case for UI copy
-
Don’t use all caps for UI copy when using a type style that is not
ts-subheading
Quotation marks & apostrophes
Do
“Welcome,” he said. “I’m so happy you’re here.”
-
Do always use HTML entities to display the “curly” apostrophe —> ’ (
’) and quotation marks -> “ and ” (“and”)
Don’t
"Welcome," he said. "I'm so happy you're here."
- Don’t use straight apostrophes and quotes